Blocks & Beliefs Around Selling (And How to Shift Them Gently)
This post is also available as a YouTube video if you’d rather watch and listen. You can find the video here
Selling brings up a lot for people. And if you’re a coach, course creator, or service-based business owner, you’ve probably felt that knot-in-the-stomach moment when it’s time to talk about your work, your offers, or your prices.
Today I want to talk about blocks and beliefs around selling. Not to fix you. Not to push you. But to help you experiment, notice what’s coming up, and gently shift the way you relate to sales.
This is about creating a safe space to be a little uncomfortable, while also knowing you can do something about it.
First, a reminder: this is an experiment
When we look at blocks around selling, we’re not aiming for perfection or fear-free confidence overnight. We’re experimenting.
You might notice resistance. You might feel awkward. You might find yourself avoiding certain actions.
That’s all information, not failure.
There are lots of ways to work with this when it shows up. Some people use journalling. Others use EFT, meditation, movement, or simple reflection. Choose what feels supportive for you.
The important part is recognising the block, rather than letting it quietly run the show.
Block #1: Seeing sales and marketing as transactional
One of the biggest reasons selling feels uncomfortable is because we’ve been taught to see sales and marketing as something transactional. Often they’re talked about as separate things too.
Marketing over here. Sales over there.
And when it’s framed like that, it can feel icky, pushy, or overly strategic in a way that disconnects you from why you do this work in the first place.
Here’s the reframe I use and teach:
Sales and marketing are part of the transformation.
They’re not just how people pay you. They’re how people find you, understand you, and start their journey with you.
When you see your content, emails, posts, and offers as part of a transformational pathway, everything shifts.
You’re not convincing. You’re guiding. You’re not pushing. You’re connecting. You’re not selling at people. You’re walking with them.
I actually renamed marketing to “connection” in my own head for a long time, just to change the emotional response I had to it. The tools stayed the same. The energy changed completely.
Block #2: Money (yes, we need to talk about it)
Money is a big one. Asking for it can feel loaded, especially when your work is heart-led and transformational.
But here’s the truth: this is a business.
A business of transformation, yes. But still a business. And money is part of the energetic exchange that allows you to keep showing up, serving, and supporting people.
Something I’m very open about is that pricing is something I actively work on myself. I currently offer some things at lower prices because I’m building, testing, and evolving. That’s a conscious choice, not a worth statement.
The key is intention.
When you price something, ask yourself:
- Am I offering this from fear or from clarity?
- Am I hiding, or am I being transparent?
- Am I choosing this price, or apologising for it?
I’m also a big believer in putting your prices on your website and posts. Let people know what to expect. It builds trust, not pressure.
Block #3: Confidence, comparison, and playing small
This is the one that shows up as:
“Who am I to say this?”
“I’m not ready yet.”
“They’re already doing it better.”
You can call it comparison, imposter syndrome, or self-doubt. Either way, the antidote is the same: gentle confidence-building through action.
Not exploding your comfort zone.
Just nudging it.
You can do practical things to support this. Music that shifts your energy. Standing tall. Moving your body. Breathing deeply before you hit publish or start a conversation.
Confidence is built in motion, not in hiding.
Block #4: Tech, messaging, and making it all link together
Another common block is the overwhelm that comes from trying to connect:
- your content
- your offers
- your messaging
- your tech
- your systems
When those things feel disconnected, selling feels hard.
This is where simplicity matters.
I teach what I call magnetic marketing messages. It’s the idea that your marketing themes naturally connect to your offers, because they’re all part of the same transformational pathway.
When that’s in place, your content flows. Your selling feels natural. And your audience can see how everything fits together.
You’re not switching hats from “helpful” to “salesy”. You’re just continuing the same conversation.
A final thought
If selling feels hard right now, it doesn’t mean you’re bad at business.
It usually means something inside you is asking to be looked at, reframed, or supported.
Start there. Experiment. Stay curious. And remember, you don’t have to do this in a way that feels heavy or misaligned.
Watch the video
If you’d prefer to watch this as a video, you can find the full YouTube version embedded here
Your turn: What’s the biggest block you notice when it comes to selling? Join my Skool community - let's chat
