How Creating a Framework Helps You Stand Out (Without Rebuilding Everything)

One of the simplest ways to stand out in a crowded online space is by creating your own framework.

I know the word framework can sound a bit corporate or heavy, so let’s strip it back and make it human.

A framework is simply a clear way of explaining how you help, based on your experience, your training, and the way you naturally think and teach.

And the good news is: you already have one. It just might not be visible yet.

In this blog I explain more about what's involved in creating a core/signature framework and you can also watch my You Tube Video on the subject should you prefer that format. 

Watch the You Tube Video

Why frameworks matter (and why everyone’s looks different)

Years ago, when I was working in nutritional life coaching, I used to say this all the time:

You can put ten nutritionists in the same room and every single one of them will have a slightly different approach.

They may share tools, training, or theory, but their lived experience, perspective, and way of supporting people will be different. That’s exactly the same in coaching, course creation, consulting, and service-based businesses.

Your framework comes from:

• Your lived experience

• Your professional training

• What you’ve seen work (and not work) with real clients

• The way you naturally explain things

When you pull those strands together, something powerful happens.

How a framework helps you

First, a framework gives you something solid to anchor your work to.

Instead of constantly wondering:

• “What should I talk about today?”

• “How do I explain what I do without rambling?”

• “Why does my messaging feel a bit scattered?”

You have a core structure you can come back to.

It doesn’t box you in. It gives you a centre.

From that centre, you can create:

• Content that feels coherent

• Offers that make sense together

• Courses and programmes that follow a clear journey

Nothing gets thrown away. You’re building on what already exists.

How a framework helps your ideal client

Frameworks aren’t just helpful for you. They’re incredibly helpful for the people you want to work with.

When someone lands on your content or reads your emails, they’re quietly asking:

• “Is this person talking to me?”

• “Do they understand where I’m at right now?”

• “Can I see myself in this journey?”

A clear framework allows them to recognise the part that feels most relevant to them.

If you try to speak to everyone, it gets confusing. There are billions of people in the world. You’re not meant to help all of them.

A framework creates clarity. Clarity builds trust.

This is not about starting again

I want to be very clear about this.

Creating a framework is not about throwing out your courses, your offers, or the work you’ve already done.

It’s about teasing out the core of what you already do and organising it in a way that creates certainty for you and simplicity for your audience.

Think of it like this.

Behind the scenes of a restaurant kitchen, there’s a lot going on:

• Ingredients

• Preparation

• Techniques

• Processes

But your customer doesn’t need to see all of that.

They just need to look at the menu and say,
“That’s the dish I need.”

Your framework is the menu.
Your expertise is the kitchen.

Step one: get clear on your side first

Before you think about messaging or marketing, start with yourself.

Ask:

• What do I genuinely enjoy teaching?

• What topics do I keep coming back to?

• What do clients always need help with?

• How do I like to deliver my work (1:1, group, courses, workshops)?

Also think about how you want your business to grow. Your framework should support the direction you want to go in, not trap you in a model that no longer fits your life.

Step two: understand where your client is now

This is where frameworks often fall apart.

It’s tempting to explain everything. The process. The detail. The behind-the-scenes thinking.

But if your client is at the start of their journey, that can feel confusing rather than helpful.

Your job here is to meet them where they are:

• What do they think they need right now?

• What feels urgent or important to them?

• What decision are they trying to make?

Your framework should guide them step by step, not dump the entire kitchen on the table.

Step three: create clear stepping stones

Once you understand both sides, you can start to shape the journey.

This is where frameworks really come to life.

You define:

• The stages someone moves through

• The order that makes sense

• The language that feels simple and human

For example, I publicly talk about Get Clear · Get Seen · Get Sales because it’s easy to understand and helps people orient themselves.

Behind the scenes, I also use a deeper process that supports how those stages actually come together. That’s my internal structure. My “chopping”.

Not everything needs to be visible.

You can keep it simple (and evolve it over time)

Your framework doesn’t have to be perfect or final.

It will evolve as you:

• Work with more clients

• Refine your offers

• Notice patterns

The goal isn’t complexity. It’s ease.

Ease for you to deliver.
Ease for others to understand.

Final thought

Creating a framework is about bringing your work into a system that feels supportive, not restrictive.

It helps you communicate more clearly, build offers more confidently, and grow your business in a way that feels sustainable.

You’re not starting again.
You’re simply giving shape to what you already know.

If you’d like to explore this more deeply, watch the full video above and join my Skool Community for more discussion and help growing your business - Join the Sparkle Society on Skool