What Makes a Good Funnel (and Why It Should Feel Good)

If the word “funnel” makes you think of pushy sales tactics or awkward automation, you’re not alone. A lot of people have been taught that funnels are about forcing people through steps until they buy.

But that’s not how I see it at all.

In this post, I’m sharing a different approach. One that I call the feel-good funnel.
It’s the same idea I talk through in my latest YouTube video, so if you prefer to listen or watch, you can do that too.

👉 You can watch the full video here 

First, what is a funnel really?

Traditionally, a funnel is shown as a big group of people at the top and a small group of buyers at the bottom.

But I like to think of a funnel as something else entirely.

A funnel is a pathway.

It’s the experience your audience has of getting to know you, understanding what you do, and receiving help from you in a way that makes sense for them. It’s not just about sales. It’s about connection, trust, and momentum.

And most importantly, it’s not one-size-fits-all.

1. A good funnel feels human

The first ingredient of a feel-good funnel is that it feels human.

It’s not just a sequence of links or emails. It’s a journey. An experience. One that’s shaped by how you like to share your work and how your audience likes to receive support.

I often use the restaurant analogy here.

Behind the scenes, there’s a lot of chopping, prepping, planning, and tweaking going on. But your audience doesn’t want the behind-the-scenes chaos. They want the dishes. They want to enjoy the meal.

Your funnel is the menu and the experience, not the kitchen.

2. A good funnel gives people choice

Your audience isn’t all in the same place.

Some people want to start small. Some are ready to dive in. Others just want to taste your work before they commit. A good funnel gives people choices based on where they’re at right now.

That might look like:

• Free resources

• Low-cost offers

• Mini courses or masterclasses

• Community spaces

• Deeper programmes or services

The point isn’t to overwhelm. It’s to let people choose the level of support that fits them.

When your funnel does this well, buying feels easy, not pressured.

3. Everything connects to the bigger picture

In a feel-good funnel, nothing is random.

Each touchpoint connects to the others and makes sense as part of the whole. Just like a menu where starters, mains, and sides complement each other.

It doesn’t have to be linear. People might dip in and out. They might come back later. And that’s okay.

What matters is that the journey feels joined-up, intentional, and supportive.

4. A good funnel creates loyalty (not just sales)

Yes, your funnel helps you earn money. This is a business, after all.

But a feel-good funnel does more than that. It creates loyalty. It helps people feel supported, seen, and guided. That’s what turns clients into repeat buyers, referrers, and cheerleaders.

Each offer doesn’t have to be life-changing on its own. Sometimes it just needs to be the right next step.

You’re not here to drag people to the finish line. You’re here to guide them, one step at a time.

5. Feel-good funnels work for any type of business

This approach works whether you sell:

• Services

• Courses

• Memberships

• Physical products

• Or a mix of everything

It’s about creating an experience around what you offer, not just listing features.

I’ve seen it work beautifully for digital businesses, product businesses, and even physical experiences. Because at its heart, a funnel is about helping people understand how you can help them.

The bigger picture

We’re in a busy world. Attention is stretched. Noise is everywhere.

This is why connection matters more than ever.

A feel-good funnel helps you stand out without shouting. It helps you sell without pressure. And it helps your audience feel supported rather than sold to.

You don’t need to throw everything away and start again. You just need to evolve what you already have and connect it more intentionally.

And when you do, selling starts to feel a lot lighter.

Want support building your own feel-good funnel?

If you’d like help refining your funnel, connecting your offers, and creating a journey that actually feels good to sell, come and join us inside Sparkle Society on Skool.

It’s where I share practical guidance, trainings, and gentle support to help you grow your business without burning out.

👉 Join the free Sparkle Society community on Skool here 

And if you haven’t already, you can watch the full video version of this post on YouTube for more context and examples.