Why You’re Not a Pest: Embracing the Power of Your Email Community

I totally understand if you feel like a pest when it comes to emailing your list. One of the most frequent questions I get is, "How often should I email my list?" This is usually followed by, "Will they even read my emails? I know I don’t always read mine!"

First things first: if you’re gathering email addresses and doing nothing with them, it’s a wasted effort. Think of your email list as a community—a space where you can build on the relationships you've started on social media and through other marketing efforts.

You need to change your perception and beliefs around your email community. If your energy is saying, "Please don’t read my emails, don’t sign up, I’m just a pest," then that’s the vibe you’re sending out. But here’s the reality: if you’re worrying about being a pest, you’re probably not one.

Lecture over, let's explore how to write to your list without being a pest

1. Frequency: Setting the Right Expectations

When it comes to frequency, start by considering how often you realistically can and want to write to your list. We all lead busy lives, and if you commit to emailing every week but don’t have the time, you’re setting yourself up to fail. So, begin with what fits your schedule.

Be clear with your email community—tell them how often you’ll be writing to them. Weekly is often seen as optimal, but it can work just as well if you choose to write twice a week, every two weeks, or even once a month. If you’re struggling with consistency, you might start with quarterly or every other month.

I know you might be looking for "the answer," but like most things in business, it has to work for both you and your ideal client. One size doesn’t fit all.

2. Connecting to Your Marketing Content

You don’t need to reinvent the wheel when it comes to your email content. In fact, remember that the individuals on your email list are likely connected with you on other platforms.

When crafting your messages, whether it’s a sales pitch, educational content, or a personal update, remember it’s all part of the journey you’re taking your audience on. You’re there to help at every turn.

Encourage your readers to connect with you on social media by inviting them to join ongoing conversations. Share your blogs as part of your email content.

Consider having a monthly theme that aligns with what you’re selling or promoting. Make this the core of your messaging across all your marketing channels so that your audience sees consistent messages repeated over and over.

3. Sorting Out Your Mindset

Your audience isn’t you. They’re connected with you because they want your help, and when you make your content about helping them, they’ll love opening your emails.

Just because you don’t read every email in your inbox doesn’t mean they won’t read yours—and I’m sure there are some emails you do open.

Yes, there will be times when someone won’t read your email for a while, but they will when they need to. Take some time to connect with your email list energetically; remember, they are individuals. When you hold space for them as a community, it makes all the difference to you and them.